Advantages of using licensing as a market entry tool

DQ 1- “Interactive Activity: Global Business Today” Please respond to the following:

• From the e-Activity, recommend a more efficient path for Azure Sky Tea company to import the raw tea from the Indian Super-port of Halida into the U.S. Provide a rationale for your recommendation.

• From the e-Activity, make a recommendation for each step of the transaction geared toward accelerating the trade financing process. Provide a rationale for your recommendation.

DQ 2- “Licensing and Market Entries” Please respond to the following:

• Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool. To support your determination, provide at least two (2) examples of companies from different countries that use licensing as a global marketing strategy.

• Analyze the fundamental ways in which keiretsu affects companies that either compete with Japan or that are trying to enter the Japanese market. Include example(s) to support your analysis.

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