The Virgin Group is a multi national corporation with a hugely diversified business portfolio. This essay examines how the Virgin Groups corporate strategy has allowed it to sustain competitive advantage. The first area that is covered is the composition of Virgins portfolio, namely what businesses Virgin is in and what […]

The video game industry has been subject to 5 primary driving forces that have been responsible for its evolution. These are; Technological change; technology has been constantly changing producing successive generations of powerful hardware and software. The change has also been characterized by reduced per unit cost thereby ensuring affordability. […]

The company chosen for analysing is IKEA, a leading home furnishing retailer in world wide. The creation of better life for several people every day is the vision of the company. In UK there are 18 stores of IKEA and through its website it has online shopping and ordering. IKEA […]

Gloria Jean Coffee The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals. Gloria Jean’s Coffee History In 1979, Gloria Jean Kvetko founded Gloria Jean’s […]