Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores, located in the main commercial areas of cities across Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today’s men and women. Zara moves at the pace of society, […]

There are government regulations and legal issues in political factors. This aspect is important because the stability of political in Finland could affect the whole industry. Finland is one of members of World Trade Organization (WTO), where the country offers large free markets. These large free markets operate without taxation […]

As defined by the American Association of Advertising Agencies, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan (Elliott, 2012, P:491). Integrated Marketing Communications, on the one hand, covering advertising, promotion, public relations, direct marketing, CI, packaging, media and all […]

Introduction The main purpose of this assignment is to consider an organisation and thereafter compile a report upon the organisation chosen. The main objective of the report is to conduct relevant research into different areas of the organisation and analyse the following: the organisational structure, sources of finance, marketing management, […]

Consumer behaviour ‘is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon et al, 2009, p 6.). An understanding of consumer behaviour is a crucial element of the successful management of any […]

Abcam Plc is UK’s largest producer and distributor of research grade antibodies and associated products. Abcam is one of the rapidly developing company in Biotechnology industry. The company was founded in 1998 by Jonathan Milner (CEO), David Cleevely (Chairman) and Prof. Tony Kouzarides (NED) (Beer, 2008). Abcam became a public […]

A new breed of kopitiam (a coffee shop in local Chinese dialects) has gained popularity in Malaysia during the past few years. In fact, there are no less than a hundred different brands of kopitiam which can be found everywhere in Malaysia with little or no differentiation. In such saturated […]

Consumer buying decision process describes the procedures when consumers to carefully evaluate the attributes of a product, brand or service and choose to purchase the products to meet a specific need. In the year 1910, Mr. Dewey introduced five stages of buying decision process which are problem or need recognition, […]

Early research by Burns (1978) concluded that “leadership is one of the most observed and least understood phenomena on earth” (Burns, 1978). To enhance our understanding of leadership this chapter will critically review the early theories of leadership to current leadership research on transformational and transactional leadership style. It will […]