Pepsi Company Brand The product life cycle for Pepsi Company undergoes five main stages, which play a significant role in ensuring that the company’s brand attains the intended market base. The company is committed to give maximum attention to every stage of the product life cycle in order to ensure […]

Reading this inspiring book I have discovered that to achieve the highest level of self-discipline we need to have 7 habits. By saying habits it means these 7 behaviours pattern must form our everyday pattern of behaviour no exception. This book has opened my eyes on some fundamental facts or […]

Introduction The advent of new media has had a direct and irreversible impact on the foundations of journalism practice. They have brought about changes which caused reporters to renew their skills and change their long established working habits. With the constant evolution of new technological tools, along with web-based platforms […]