As defined by the American Association of Advertising Agencies, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan (Elliott, 2012, P:491). Integrated Marketing Communications, on the one hand, covering advertising, promotion, public relations, direct marketing, CI, packaging, media and all […]

There are government regulations and legal issues in political factors. This aspect is important because the stability of political in Finland could affect the whole industry. Finland is one of members of World Trade Organization (WTO), where the country offers large free markets. These large free markets operate without taxation […]

Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores, located in the main commercial areas of cities across Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today’s men and women. Zara moves at the pace of society, […]

The purpose of this paper is to explore, analyse, and critically comment on issues about JetBlue Airways. The paper discusses how JetBlue has been successful in managing strategic change, as well as the firm’s approach to corporate social responsibility. Analysis is done on JetBlue’s organisational structure and also gives critical […]

Today’s coach also has reference to an experienced person, teaching, training and guiding another in a particular field or sport, for example, in tennis, golf, football etc. Another dimension of today’s coaching or executive coaching or corporate coaching refers to a coach guiding the coachees (persons who being coached), in […]

Human Resources Information System (“HRIS”) Proposal HRIS management is a fundamentally important element of any organisation. The cost of labour and the management of this labour is one of the largest expenses facing modern organisations and, as such, is an area that many companies will look at in order to […]