In reflecting the macro environment, it is vital for us to identify the factors that might affect the number of variables which can influence the organizations supply and demand levels and the costs as well. The drastic changes in society day by day will create an impact on the function […]

Textile industry means which produces all types of fabrics, yarns, combs, boffins etc.. it also includes all ready made garments, blankets (woollen / acrylic). India is leading country of cotton fabrics and wollen carpets and cotton durries. To establish a textile industry a huge amount is required and it is […]

M&S is a great brand. It is one of the UK’s leading retailers. The company operates in about 41 countries worldwide with UK as its primary market and employs about 76,000 people. M&S deals in clothing, food, home, financial services and online services. To develop the suitable business strategy for […]

The purpose of this report is to implement power integrated marketing communication plan for Skoda; automotive company. The outcome of this plan is to establish an impressive and desire challenger brand in order to compete with category “big fish” automotive brands in Australia. Skoda is encountering a big challenge from […]

EXECUTIVE SUMMARY Dell’s competitive advantage is their direct customer sales and customer support; this has made the company one of the leading suppliers of computer systems. Dell has a better understanding of its customers computer needs through continuous online and telephone interaction. This constant interaction drives individual and enterprise productivity. […]

Marketing Research Diary Marketing Research Seminar 1 Part One: Prepared Material 1) What is the management decision problem facingDuPont? New type of carpets (innovation) Can commercial segment be transferred to residential segment? Whether they should introduce the new collection into theresidential market. If the answer to that question is yes: […]

Introduction 1.1.1 The first air service route is conducted between Penang and Singapore during the colonial of British and this led to the incorporation of Malaysia Airways Limited (MAL) in year 1937 by the British government. With the emergence of Malaysia in year 1963, the airline changed its name to […]

Research Method Research methodology Everywhere, our knowledge is incomplete and problems are waiting to be solved. We address the void in our knowledge and those unresolved problems by asking relevant questions and seeking answers to them. The role of research is to provide a method for obtaining those answers by […]

LEGO is one of the most popular toy brands due to the company’s distinctive brand image, high-quality products and creative business climate. However, the present successful performance of the company went through a period of significant transformation. In the beginning of the 21st century the company experienced drastic net loss […]