Describe how linkedin contributes to your personal brand

LinkedIn

Overview

The purpose of this assignment is to launch your participation in LinkedIn (www.linkedin.com) which is an online tool to help you develop professional connections.

This assignment involves two parts. Part 1: Create a LinkedIn profile to highlight your goals and target audience. You must make a minimum of 20 connections, 5 of which must be non-education working professionals, and join 2 groups. You must also connect with me, your instructor. Part 2: Write a 250-word summary of your goals, target audience and how LinkedIn contributes to your personal brand. This part will be submitted to the appropriate folder in the Dropbox area by 11:59 pm CT on Friday.

Part 1 LinkedIn Profile –

1. Create a profile on LinkedIn

2. Fill-in as much of the information as possible (professional photo, education, jobs/past jobs/ internships, skills, etc.)

3. Connect with me, your instructor, so I can see your profile.

4. Add a minimum of 20 connections, 5 of which need to be working professionals outside of your classmates/instructors.

5. Join 2 groups. Make sure your settings enable me to see all of your groups.

Part 2 –

Write at least a 250 word commentary summarizing LinkedIn. You must have a minimum of 2 paragraphs for each section below.

1. Your overall individual goals. (Get a job, internship, or get into grad school, create a professional network, etc.)

2. Your target audience. (Be specific, in order to get as many points as possible.)

3. Describe how LinkedIn contributes to your personal brand.

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