from… Show more Sometimes, a bidder on a work contract may

from… Show more Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way? Think about an example that pertains to you. If there is expected goodwill would you be prepared to bid lower to get a contract? (Please answer in full for a full rating does anyone know what goodwill bidding is? ) • Show less

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