Multi-Attribute Model and Conjoint Analysis Exercise
Students will be provided an analysis of the technical attributes and characteristics of a digital camera and a laptop computer.
Modified factorial design of product attributes, with three (3) attributes, at two (2) levels apiece (or 8 combinations):
Laptop Utility Function:
Uj = 1 + 4 * Processor + 2 *Screen Size + 1*Memory
Digital Camera Utility Function:
Uj = 1 + 5* Pixel + 3 *Zoom + 2*Video Quality
Submit a short report