Online retailers are bursting with data

Online retailers are bursting with data. From
items that customers add to their online carts to
inventory in warehouses, there’s virtually no limit to data available for analysis. Since they
cannot observe their customers
a.
How online retailers keep track of customers?
b.
What Information Technology tools
are now available for data exploration and ease

of

use to help users find answers to “why” and “what if” questions?
c.
In what way is data discovery more critical to online retailers than to retailers with
physical stores?

Identify the components of a generic Business Intelligence System and explain how it works using a current business scenario.

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