Discussion background: This discussion explores the use of social media in public relations.
Discussion assignment: Think of an organization that you admire. Reflect on its social media presence (Facebook, Twitter, YouTube… etc.). Evaluate the organization’s use of social media, specifically in terms of its themes and messaging and the effectiveness of its communication. What are its apparent goals? What does it do well? What could it do better? How does its use of social media compare with that of other similar or competing organizations?